Insights

New Media Marketing

New media continues to evolve in diverse directions. Content formats are expanding beyond text and images into short videos, audio segments, and interactive experiences to match varied user preferences and consumption habits. On the channel side, platforms are converging as the lines between social networks and news sites blur—making true omnichannel distribution the norm. Meanwhile, demand for personalized, tailored content is surging, driving a shift toward data-driven precision targeting to boost engagement and retention.

Short-form Video

High-quality short-form video content is more competitive than ever, with creators constantly raising their production standards. Story-driven, educational, and professionally crafted videos are especially in demand. Functionally, short videos are increasingly integrated with e-commerce and local-lifestyle services, becoming essential drivers for traffic, sales, and offline promotions. On the global stage, more Chinese creators are making their mark on overseas platforms, expanding their international reach. And as technology advances, interactive videos, 360° experiences, and other innovative formats are rapidly gaining traction in the short-form arena.

Livestreaming E-Commerce

Live-streaming has expanded beyond traditional indoor studios to outdoor locations, factories, and origin sites—adding authenticity and trust. Our host teams have professionalized into influencer matrices: top-tier anchors still lead the charge, while mid- and long-tail hosts capitalize on niche expertise and targeted fan communities. Meanwhile, product categories have diversified beyond beauty and fashion to include home goods, fresh food, and even automobiles—each shining in live commerce. Looking ahead, immersive shopping powered by VR and other emerging technologies will redefine the future of live-stream e-commerce.

Oversea Branding

Infringement Risk

Chinese brands going global must prioritize originality—strengthening independent innovation in design and technology to avoid plagiarism disputes and respecting local norms. This not only elevates brand influence by winning consumers over with authentic products, but also safeguards national reputation—transforming “Made in China” into “Created in China.”

Brand Positioning

1. Deep Market Research
We conduct thorough studies of your target overseas markets—uncovering local consumer needs, preferences, and cultural nuances—to refine your brand positioning for maximum relevance.
2. Adapt Proven Strengths
We analyze the success factors from your domestic wins—such as product quality control and service philosophy—and distill the universally applicable elements. Rather than a one-size-fits-all transplant, we adapt these strengths to each market’s unique culture and buying habits.
3. Tailored Go-to-Market Plan
Our international marketing team crafts bespoke strategies for each region, selecting optimal channels and partnering with influential local creators to recommend your products. This precision targeting ensures you connect with the right audiences and stand out against competitors.

Brand IP

1. Craft a Compelling Story
We dive deep into your brand’s culture, values, and evolution to create a unique, engaging narrative that resonates with audiences.
2. Localize with Expertise
Our in-market teams and influential local partners tailor every touchpoint—from packaging and copywriting to campaign concepts—to regional tastes. For example, in Western markets we favor straightforward, lifestyle-driven messaging, while in Southeast Asia we weave in diverse cultural elements for a more relatable appeal.
3. Foster Genuine Engagement
Through social media and on-the-ground activations, we spark two-way conversations with overseas consumers. We share authentic user stories, invite fans to post their own “feel-good moments,” and reward participation—building emotional connections that keep your brand top of mind.
4. Evolve with Feedback
We routinely gather international customer insights and adjust your strategy, products, or services in real time. This keeps your brand fresh, competitive, and closely aligned with evolving market needs, reinforcing your position abroad.

Cantact Us

Feel free to reach out to us anytime—whether you’re inquiring about products, exploring partnerships, or sharing feedback, we’re always here for you.

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Beijing, Vancouver, Los Angeles
+1 289 981 7266
[email protected]