Company Profile

Bayshine Media Ltd., founded in 2020 in Beijing, is the B2B arm of papitube—China’s leading short video MCN. As an official content partner of TikTok Group, Alibaba, and Meituan, we specialize in new media operations, creative content, media placement, and integrated digital marketing. 

With 5+ years of experience in livestream commerce and short video marketing, we’ve worked with over 100 leading brands across beauty, skincare, aesthetics, travel, fashion, and more.

From content creation to influencer campaigns and account management, Bayshine Media offers full-service solutions to help brands grow and win across today’s most competitive platforms.

Histroy

2020 – We launched into the new-media arena, spotting the vast potential of digital marketing. Focusing on short-form video production and social media management, our team meticulously crafted each piece—from concept ideation to filming and editing—building an engaged following one high-quality project at a time.

2021 – Armed with growing expertise, we deepened partnerships with leading platforms and tailored bespoke operating strategies to each channel. Our video offerings became more diverse and polished, driving ever-greater reach and earning widespread client trust as we scaled our services.

2022 – We entered the local-lifestyle space, weaving together urban consumer insights and influencer networks to create a seamless “online content seeding + offline experience” loop that delivers incremental value for brands.

2023 – Capitalizing on the livestream boom, we built a professional live-stream operations framework and kicked off overseas expansion—piloting cross-border livestreams in Southeast Asia to establish a dual domestic/international presence.

2024 – We scored a milestone by partnering with global brands, co-incubating international IPs and producing creative content that successfully extended our footprint abroad.

 

2025 – Today, we’re on a mission to lead the “International MCN” frontier. With an influencer incubation network spanning 20+ countries, a cross-cultural content hub, and a multilingual operations engine, we connect global brands to local markets and empower overseas creators to thrive in China.

Our Team & Resources

We boast a seasoned creative team—scriptwriters and directors who shape compelling narratives—backed by expert camera crews, editors, and a powerhouse post-production unit. Our veteran operations specialists know every platform’s algorithm and audience nuances. Through strategic planning, engaging content, and data-driven analysis, we turbocharge follower growth and boost interaction. We offer end-to-end services including traffic support, co-branding initiatives, and KOL network campaigns.
 

Domestic Footprint – Rooted deeply across China’s high-impact platforms—Xiaohongshu, Douyin, Weibo, WeChat Channels, Zhihu, and Bilibili—we deliver integrated marketing, influencer seeding, targeted ad buys, SEO, and creative short-form video production. 

Global Reach – On the international front, we’re equally proactive. Leveraging TikTok, Google, Instagram, YouTube, and Facebook, we execute holistic campaigns that combine in-feed advertising, influencer partnerships + SEO, demonstrating robust cross-border capabilities.

Honors and Rewards

Contact Us

 

Feel free to reach out to us anytime—whether you’re inquiring about products, exploring partnerships, or sharing feedback, we’re always here for you.

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